Very good example of the viral nature and impact of social interaction via the web.
As a more traditional example, Stephen Colbert was able to win a contest to name a room on the newest Nasa Space Station. If you wield the ratings of a media icon like Colbert, you can organize masses of people. The lesson is that online social media hasn't changed the rules, it changed the tools.
If anyone knows what I might be doing wrong with the formatting, please let me know. As you can see, the words are not breaking at each line.
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