Social Media has, in many ways, redefined the process of marketing products and keeping consumers involved. Apple has managed social media well, with a huge following and countless interactions among users. In the recent introduction of the ipad, the social media has again been on overdrive - analyzing the product and giving opinions, details, etc.
However, since there have been some disappointing features of the ipad, the social media has been quick with the negative as well. They have refered to the lack of a webcam, trouble in keeping two applications running at the same time and its similarity to the iphone in all blogs, forums and chatrooms. Similarly, Toyota's recall of cars due to a gas medal problem has resulted in many comments in online forums and evreything and anything thats goes wrong with the car has been blamed on the gas pedal. So Toyota has not only to fight a faulty medal, but also a whole wave of negative publicity, incorrect rumors and lost confidence.
So can social media also be a disadvantage? Maybe yes, because just like Social Media can help increase the positive impact of a product, it can expand the negative effect of a loss of quality or an issue in the product itself. The resulting situation therefore moves beyond the solution of the problem, it presents a marketing nightmare as well.
So are there any ways to ensure that social media can be used for 'positive' marketing and to 'control' negative feedback? How do you ensure that 'rumors' are not transmitted through the social media? And more importantly, is it possible ...?
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