Useful information on using the blog

Hi everyone,

I just sent all of the students in MGT 554 an invitation to become authors on the blog. Here is some useful information for you to become an author on the blog and start posting comments!

1) Getting Started

Follow the link that I sent you to the blog and log into Blogger. Note: in order to log in, you need to have either a Gmail or a Twitter account (although some others will work as well.) Blogger will ask you which account you’d like to use to sign in. If you do not yet have a Gmail account, please set one up so that you can start posting! When you pick a name under which you will be posting, please use either your first name or first name and last initial (if someone in the class shares your name.)

2) Purpose of the Blog

Posting on the blog is an important part of your participation grade in MGT 554. Please post at least one entry every week. Both the frequency of posting and quality of your comments will affect your participation grade. You can comment on anything that you find interesting in the class: you can post an observation that you had about an article assigned for homework, a question or insight about class lecture or discussion, or a comment about a guest lecture. Also, feel free to post links to news articles, ads, videos, etc. that pertain to our class discussion – this also counts as participation! Just tell us why you though the article or video was interesting and how it relates to our class discussion. Most important, have fun with the blog! This should be an outlet for all of you guys to share material that pertains to social media, to ask questions, and to learn from each other.

3) Making Accessing the Blog Easier

To make the blog easier to access, just add it to your favorites in your web browser.

Alternatively, if you read a lot of blogs and use a Blog Aggregator such as Bloglines http://bloglines.com/ or Sharp Reader, you can easily add the Social Media Management blog to your feeds. If using Bloglines, first set up an account. Then simply go to My Feeds, click on Add at the top, and then type in the URL of our blog http://mgt554-social-media.blogspot.com/ into the Blog or Feed URL: window, and the blog will be added to your feeds. That way, you can always access it from Bloglines along with your other blogs. To learn more about different blog aggregators and RSS readers you can use, go to http://blogspace.com/rss/readers.

If you have any additional questions or difficulties joining the blog, email me at margarita.gorlin@yale.edu.

Enjoy!